United Way Aids Over 48,000 People Last Season; Launches Final Leg of Three-Year Campaign to Raise $5 Million

As United Way Peterborough & District kicks off the final season of its three-year fundraiser of $5 million, they reported 48,914 people aided in 2021-22 during a campaign launch at the Healthy Planet Arena on Wednesday.

Over 200 people attended the United Way’s campaign launch that was forced to go virtual the last two years due to the COVID-19 pandemic. Photo by David Tuan Bui.

The charity invested $1,819,022 into the community, supporting 230 local programs and initiatives during that stretch.

"Whether the reach of someone that gives a dollar a week or the reach is someone that gives us $10,000 once a year, that people really impact individual lives with their donations so that's really powerful and humbling quite frankly and encouraging," said Jim Russell, United Way CEO.

The campaign began in 2020. United Way’s goal was to raise $5 million in three years. Russell would not disclose how much money has been raised so far when asked until the campaign closes due to determining to budget and discussing the allocation of the funds.

Campaigns included supplying menstrual hygiene products and personal care kits, stuffing and distributing backpacks, providing warm clothing for the winter season and more.

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