The Wolf 101.5 Rocks 30th Anniversary With Commemorative Beer to Benefit Kawartha Food Share

The Wolf 101.5 is rocking its 30th anniversary with a commemorative “Howler” beer in a partnership with Bobcaygeon Brewing Company where part of the proceeds goes towards Kawartha Food Share (KFS) in a product launch on Saturday.

Brian Ellis, Wolf morning show host (left) with Brigitte “Gitty” Donaghy, Wolf promotions coordinator (right) broadcasting live on site at Bobcaygeon Brewing Company for the radio station’s 30th anniversary. Photo by David Tuan Bui.

The beer titled ‘Howler’ is a four per cent cream ale developed by the local brewery. The Wolf promoted the beer’s launch at the brewery into Saturday afternoon while broadcasting on site.

"They actually created three different beers for us to sample," said Brian Ellis, Wolf morning show host. "We picked the one we picked and we're glad we did because that's the one Bobcaygeon Brewing would hope we picked too."

‘Howler"‘ is a four per cent cream ale that celebrates the Wolf’s 30th Anniversary. The commemoration is printed on the can including the charity aspect on its side. Photo by David Tuan Bui.

Each beer sold gets 25 cents towards Kawartha Food Share. The demand for food banks has risen in Peterborough and fundraising for them was an easy decision according to Ellis.

"There's unfortunately a need in the city for their services," he said. "When you look in the past few years, there are more people using Kawartha Food Share, our local food bank in our area and surrounding area than there were two years ago."

Ellis and other Wolf staff a the launch say they are grateful for the community supporting them for three decades. The beer and donating to KFS were one way they wanted to give back to the community.

"You look across the country, across North America and there are not very many radio stations that have been around like we have," explained Ellis. "It goes back again to us trying to give back to the listeners, our sponsors, our advertisers that have kept us in business for 30 years.”

The beer is available at the brewery while supplies last.

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