Quaker Oats (PepsiCo Canada) has released a new commercial for the QUAKERborough brand, which includes employees from the local Quaker Plant at 34 Hunter St. W.
“In 1902, Peterborough welcomed Quaker into the proud community we now like to call QUAKERborough – a place with great food and welcoming neighbours who make you feel right at home,” says Logan Chambers, Senior Director of Marketing with PepsiCo Canada. “Acknowledging the warmth and support that Quaker has received over the years, the brand is on a mission to personally welcome newcomers to the city with open arms with the help of our dedicated plant employees and the New Canadians Centre in Peterborough.”
The process started in April of this year, when Peterborough’s New Canadians Centre advertised a casting call on social media for a family new to the community.
Now two months later, the commercial shows the QUAKERborough van driving around the community, and assisting the new family in moving a couch into their home.