Peterborough Has A Brand New Oldies Station

Peterborough has an oldies station again, as MY BROADCASTING CORP has introduced a new format on the former Magic 96.7: It's now called OLDIES 96.7.   

Identifying a void in the marketplace, the new station will be playing the greatest hits from the '60s, '70s and '80s, playing artists like The Beatles, The Eagles, The Rolling Stones, Billy Joel, Supertramp, Steve Miller Band and more. There will also be much more local news content.

“MBC has entered new territory with today’s announcement. Our extensive research showed that Peterborough listeners wanted a radio station that reflected the community.  They wanted more local news, and they wanted to be able to sing along," says President of My Broadcasting Corporation Jon Pole.

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CHEX-TV To Broadcast CTV Programs Now Under New Arrangement With Bell Media

Corus Entertainment has announced that it has entered into a comprehensive program supply arrangement with Bell Media’s CTV, marking a new chapter for Corus’ local television channels in Eastern Ontario.

This arrangement results in Corus’ three channels—CHEX-TV in Peterborough, Channel 12 in Oshawa and CKWS-TV in Kingston—broadcasting news, sports, information and entertainment programming from Bell Media’s CTV effective August 31st.
 
On August 31, CHEX-TV, Channel 12 and CKWS-TV will launch new broadcast schedules featuring a slate of CTV shows, including The Amazing Race Canada and MasterChef Canada, to name a few.

With this arrangement, CTV’s one-hour daily national news program, CTV National News with Lisa LaFlamme, will be integrated into the programming lineup along with the current local daily Newswatch newscasts.

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Trent University's Robyne Hanley-Dafoe On Reconstructing Body Image In The Digital Age

Trent University's Robyne Hanley-Dafoe On Reconstructing Body Image In The Digital Age

Read our Q & A on "digital health" for girls

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Gord Gibb's New Online Radio Channel Captures Void In Marketplace For Baby Boomers

There is lots of terrific local radio out there for Gen X, Y and Z but not so much for Baby Boomers anymore. So how to reach them? Why, online of course through the power of technology.

Yes, iconic local broadcaster Gord Gibb—who works at Corus's Fresh radio in town—has launched the delightfully retro YourKawarthaOldies.com as a hobby, with oldies streaming 24/7 there, as well as audio archives from the area to keep a unique "local" feel.

Gibb has even started broadcasting a live morning show there from 6 am to 9 am Monday to Friday.

He's also wonderfully self-deprecating about it all on Twitter...

Gibb has a passion for that music, and identified a major hole amongst those who want to listen to that type of music. "There was a void in the market," Gibb tells PTBOCanada. "I began building the site two years ago as something to launch and play with when I retired, but then decided the need is there now and there was no format overlap or conflict with Corus, so I ran with it."

Gibb says he first started developing the site in March 2013, began streaming it in early 2014 in beta but kept it under the radar until he was ready. He officially launched it February 15th, and the reaction has been terrific—among baby boomers and even a younger crowd that likes to hear the classics once in a while depending on their mood.

Gibb understands where the radio marketplace has gone, and isn't critical of who it caters to now at all. But he recognizes that has opened a huge market to tap into. Opportunity knocks.

"Commercial radio in Peterborough appears now to be focusing exclusively on more recent material for demographics under 50," he says. "I don't quarrel with their decision in this regard. But I also know there is a vast demo in this market 50-plus pining for this stuff."

Gibb adds: "Yes oldies are available online elsewhere and on satellite, but I wanted to create a local channel that will also include, as I can find them, audio archives from the area—radio and television."

Gibb is doing this on his own time, own dime, with his own resources—as a service to the community. He's still not able to track listeners—"I'm supposed to be able to track them, but sorting out some glitches in the tracking client," he tells us—but says the reaction amongst those who have tried it has been extremely positive.

Have a listen for yourself at YourKawarthaOldies.com.

Everything old is new. With technology and creative ingenuity.

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The Radius Project: Documentary Being Produced On Peterborough's Influential Music Scene

The Radius Project: Documentary Being Produced On Peterborough's Influential Music Scene

There's something in the musical water here too...

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"PTBOCanada Live With Mike Judson" Podcast Launching In November

UPDATE: November 17th -> Big welcome to Maar's Music in downtown Peterborough, the latest sponsor to come on board our "PTBOCanada Live With Mike Judson" podcast! We're launching November 30th, 3 p.m., at Riley's! Come on down for our launch to watch it live!!

If you're interested in being a sponsor, email us here for info!

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UPDATE: October 30th -> Our debut episode is being shot live to tape Sunday, November 30th at 3 p.m. at Riley's in downtown Peterborough! Come on down and watch it live that day!! And welcome aboard to Century 21 in Peterborough, who is a sponsor on our first episode.

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UPDATE: October 24th -> Big welcome to The Publican House Brewery, the latest sponsor to come on board our podcast!  Launch date and more sponsors being announced soon!!

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UPDATE: October 16th -> Our jingle for the video podcast revealed! Thank you to Peterborough's Streetlight Social!

Mike Judson

Mike Judson

[UPDATE: October 3rd -> We're delighted to announce we've found a home base/another major sponsor for our podcasts: Riley's in downtown Peterborough! We appreciate Riley's coming on board, and look forward to filming our podcasts live to tape from there on Sundays. If you're interested in coming on as a sponsor of our podcasts, email sales@ptbocanada.com for more info! We're launching in November. More deets to come in upcoming weeks!]

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ORIGINAL POST: September 26th

PTBOCanada is delighted to announce we're launching a video podcast, PTBOCanada Live With Mike Judson, in November with CHEX TV personality Mike Judson. The podcast will be shot live to tape in Peterborough. You can expect to see familiar faces, hear familiar sounds and enjoy content that is driven by everything Peterborough! The podcast will be shown here on PTBOCanada.com and on CHEXTV.com.

Kawartha TV & Stereo has already come on as a major sponsor of PTBOCanada Live With Mike Judson. If you're a business interested in joining this exciting venture as a sponsor, email us for more info! There are amazing product integration opps on the podcast. Judson is a terrific interviewer on CHEX Daily and great ambassador in the community, and we're excited to be doing this with him and showcasing his in-depth interviews and storytelling on our respective websites.

More info to come in the coming weeks regarding our exciting November launch—including location, our jingle, additional sponsors and more!

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PTBOCanada Featured Post: Brave New Words

You can take the boy out of the town, but you can’t take the town out of the boy.  That sounds as cliché as it gets. But doesn’t it almost always ring true? It has always been the case for Dylan DeMarsh in his many travels and returns to his hometown of Peterborough.

As the owner of Brave New Words, a new local Public Relations/Communications Agency, Dylan has a massive amount of experience gained across the country in various settings that have brought him to where he is now—back home. After graduating from university where he majored in Journalism, Dylan made his way to Toronto and then across the country to Vancouver before making his way back east and finally settling back here in his hometown. During the past 15 years or so, he worked for the Rick Hansen Foundation and also in a more local setting for PARN, constantly increasing his experience in the communication and fundraising fields. This experience has led him to where he is now: the owner of his own company.

Dylan DeMarsh

Dylan DeMarsh

After years away, Dylan felt drawn back to Peterborough and saw a chance for a sort of flexibility he had never experienced before in working for himself in a town he loved. The vibrant sense of community he sees in Peterborough and the overall engagement of its residents made it easy for him to decide to venture out on his own to help build a town he wants to live in.

With Brave New Words, Dylan’s goal is to use the successful strategies and techniques he has developed throughout his career to aid local businesses in his specialty of Public Relations and Communications. Dylan knows that not all businesses and not-for-profit organizations are experts in every aspect of their day to day operations, nor do they have the time to concentrate on everything as much as they would like. This is when his services come in handy as an expert outside source!

Brave New Words comprehensive services include:

-        Strategic Communication Planning
-        Media Relations
-        Crisis Communication and Issues Management
-        Social Media Integration and Support
-        Media/Interview Training
-        Workshops and Training

Allowing an expert such as Dylan and Brave New Words to work with an organization can help alleviate daily pressures and grant more time and concentration to be put into other day to day activities by the business itself.

The benefits of Brave New Words services are immediate and something that can’t be ignored. They can help increase overall sales/sponsorships/donations, assist in growing your consumer base, and establish your brand and protect your reputation amongst many other things!

If your business is in need of a communications or public relations pick-me-up, Dylan invites you to contact Brave New Words and find out what they can do for you. Their efficient and cost effective package of services guarantee great value for your dollar that you’ll be happy you invested!

For more information on Brave New Words, contact:
Website: Bravenewwords.ca
Twitter: @BraveNewWordsPR
Phone: 7O5.772.724O
Email: dylan@BraveNewWords.ca

**If your business/organization is interested in a PTBOCanada Featured Post Advertorial, email sales@ptbocanada.com!

Watch: New Episode Of Peterborough Web Series "Jobless" Is Hysterical

In Episode 2 of the terrific Peterborough web series Jobless—watch the pilot episode here—characters Adam and Mike brainstorm potential career paths and struggle to combat procrastination before divine intervention comes knocking. There are some great lines in the episode, which stars (and is co-written by) Mike Moring and Adam Martignetti. Watch for yourself...

"The Passion of the Crust" - Adam and Mike brainstorm potential career paths and struggle to combat procrastination before divine intervention comes knocking. Tweet this! http://ctt.ec/ezUcp Twitter: @JoblessShow Facebook: Jobless (Web Series) Instagram: joblessshow

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Peterborough Community Newspaper for Sale For $69,500

We're not sure what paper it is—it's not the Examiner and it's not us (we're all digital!)—but here's the listing below from Kijiji Peterborough.  

Tip us if you know more.

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Chalk Talk: Catherine Hanrahan

CatherineChalkTalk.jpg

PtboCanada's Chalk Talk is a snapshot of people's favourite thing about Peterborough. Watch for us around town as we would like to feature your favourite thing too! In this edition of Chalk Talk, Catherine Hanrahan of KRUZ 100.5's Morning Show says "It's like Cheers. Everybody knows your name." 

[Contributed by PtboCanada's Julie Morris]

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